Sony is unveiling its third in a series of 30x zoom compacts, the Cyber-shot DSC-HX80. It offers a built-in pop-up EVF like the HX90, and uses an 18.2MP Exmor R CMOS sensor with Bionz X processor capable of 1080p HD video. Its zoom lens covers an equivalent 24-720mm range and is equipped with Optical SteadyShot stabilization. Size-wise, it's just a tad bit smaller than the RX100 series, making it shirt pocketable. Wi-Fi and NFC are included, and the 921k-dot 3" LCD flips upward for easier self portraits.
The Sony Cyber-shot DSC-HX80 will ship in April for $350.